A collaboration for newborn health

In late 2010, D-Rev licensed Brilliance to Chennai-based Phoenix Medical Systems. Phoenix is the largest manufacturer and seller of quality neonatal care equipment in India with 70% of the market share of compact florescent bulb phototherapy devices in the country. Phoenix will manufacture, distribute, and sell Brilliance throughout India and much of the rest of the world. Over the next five years, D-Rev and Phoenix aim to treat two million newborns in India alone.

About the Deal  |  Read the full press release »

The licensing agreement is structured to incentivize sales to public hospitals in India and low-income countries. Specifically, the target markets are countries categorized by the United Nations Human Development Index as low or medium resource-limited.

Through dialog with Indian medical professionals, D-Rev and Phoenix have agreed to cap the selling price of Brilliance based on the cost of goods sold to ensure affordability in emerging and undercapitalized markets.

About Phoenix  |  Learn more on the Phoenix website »

Established in 1989, Phoenix is committed to quality, technology, and innovation with an excellent in-house research and development team. Phoenix products are trusted worldwide and used in almost all premier hospital and medical institutions in India. Phoenix has ISO certifications and pursues international standards in ensuring the highest safety of all its products.